formalising the briefs
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A POSSIBLE COMPETITION BRIEF 

This seems very interesting as it is combining both the old and the new (1940s style with contemporary usage) in a promotion.  This is exactly up my street referring to my statement of intent.  However, I did intend to do a D&AD brief for a change so I will wait and see on the briefs when they come out also.

Further Reflection of Progress Crit.


After feeling really deflated of enthusiasm for my briefs I decided to change it up a bit and replace a brief with a more relevant and enjoyable replacement.


I have decided to reduce the size of the olympic brief into a smaller brief and replace it with a wallpaper brief.  


As the Olympic book of ideas was the brief which enabled me to 'play' I have decided that why not 'play' whilst doing something that I would get the most out of-ie. wallpaper.


So,  I have now decided to produce a set of posters to demonstrate in my portfolio flamboyant ideas that I can come up with.  That way I have another asset (I hope) in my portfolio whilst not having to deal with the binding details and things that don't interest me taking up most of my time.


I will replace it with a heavy wallpaper brief.  The subject matter-source of 'problem' is unknown at this point-but I will make flipping sure that this is resolved asap as I have NO time to spare.

  


 TO MAKE IT CRYSTAL CLEAR.  HERE ARE MY BRIEFS AND HERE ARE MY CRIT QUESTIONS.

Brief one- olympics
-I need some more ideas help me!
-what do you think of the book cover design so far?
-if some ideas are put into practice eg. the Olympic paper chain kit-is 50 enough? 

brief two- Watches to promote joining in the brownies 100th year.
 -is the content 9-11 year old friendly on the back of the owl?
-the houses ie the gnomes/imps etc also continue on into animals in some cases.  Shall I include these even though its not consistent-or make my range through spreading onto the guides and rainbows?
-How can I symbolise the gnomes imps elves and pixies without drawing frilly drawings in another way that is more obvious than using triangles to symbolise their different coloured hats?

brief  three- Promote National Trust's Silly Walks
-format scale?  How can I make the folding more interesting?
Does it need to be more interesting?
-How can I make it waterproof-or shall I just research into expensive waterproof stocks and propose it be printed on that?
-the free bee-  The poncho mockups look crap-shall it be one image or a pattern on them?
-Despite the poncho being more relevant-shall I make a tea towel instead as I am actually able to make it and the audience would still appreciate it?


Thankyou! 

 

New improved Ideas

THE BROWNIES BRIEF NEEDS A PROBLEM TO BE SOLVED.

LOOKING AT MY RESEARCH.  There is a charity-the centenary fund.  I could make people aware of this is it isnt exactly well published.  I could make donation girts and promotional material/.

However there isnt much of a range.  If I went for something simpler like an informative brief to inform the brownies of their history on their 100th anniversary-still quite stale.

SO

why not just promote the brownies.  As a child I know I was too shy and confused to join.  I didn't know what they were about or where to find them.  This way I can spread over to other girl guiding organisiations and for the boys versions.  I could make a promotional gift-int the way that

'JOIN IN THE BROWNIE'S 100TH YEAR AND RECEIVE A PERSONALISED FREE WATCH'

*personalised in the way that it fits their given house.

   

the olympic brief needs to be contemporary and commercial.  A street party allows me to keep onto the orignial idea of party wear for the brownies but I can channel it into some inventive  and patriotic party material.  Here are some ideas!

Briefs revisited

    

 What am I going to make?

FORMS & BRIEFS

-after thought-

So this is about my practice not about what I like my practice to be about.

I need to change the top one.  The second one I think suits my quick turnaround more type involved briefs.

21/10/2011
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"AN IMAGE DRIVEN INVESTIGATION INTO DESIGN FOR PRINT AND WEB WITH A FOCUS ON PROMOTIONAL MATERIAL".