dp

labels
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After last crit I made it very clear that I wanted the branding of this wallpaper to be very neautrial for two reasons.  The first was to make sure that is neautral to all wallpapers.  The branding was their to tie the range together as they vary so much in image style.  It needed to exist to push it out of just image making into a product.  Secondly, branding itself is a whole other brief.  I didn't want this brief to be about branding, it was about playing with image.  So, to be quick and clean fit to the brief as a neutral solution/extra to the brief.


It had to be hand drawn, it just had too.  I had originally boshed out some crayon examples but thought I should give some other strokes a go.  However, I think that the pen stroke is too alike to some of the wallpapers and I wanted a label that spoke for itself to unite them as a whole and not some more than others.  It's playful and different and I think that it is the strongest.


I will add colour to the titles of the wallpaper to match with the cap on the tube to give the customer a quick way to identify their wallpaper of choice as well as making an attractive and functional way to stock the wallpapers in their point of sale.