Initial experiments with some ideas for a free tea towel with the informative article. I chose a tea towel because A) it is flat and practical to put inside a newspaper and B) I think that the type of people that would go on a walking trip are not grebby students living in a rank kitchen and don't know what drying up is. From observation of ALL of their attractions including one of the biggest merchandise shops-I believe that the National Trust audience have their own houses and like to keep their dishes dry on a decorative and humble looking tea towel that reminds them of a nice place that they have been on a sunny or rainy day.
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