31/10/2011

 CHANGE OF PLAN

THIS OLYMPICS BRIEF IS NOT WORKING.  IT IS NOT ENABLING ME TO PRODUCE WHAT I WANT TO PRODUCE.  I AM WELL AWARE THAT I AM NOW 6 WEEKS INTO OUGD301 AND A CHANGE IN BRIEF IS NOT THE MOST LOGICAL THING TO BE DOING.  HOWEVER, I THINK IN THE LONG RUN IT IS A GOOD THING. 

I WHEN I HAD A CHAT WITH FRED-RIGHT AT THE START OF THIS CHARADE HE ASKED ME WHY DO I NOT HAVE A BRIEF SOULLY DEVOTED TO WALLPAPER? WHERE I CAN USE THE BRIEF TO EXPLORE DIFFERENT WAYS OF PRODUCING IMAGE.

FRED GAVE THE EXAMPLE OF PRODUCING WALLPAPERS FOR HABITAT.  I LIKE THE IDEA OF A COMMISSION BRIEF.  I RECENTLY VISITED IKEA AND WAS REALLY IMPRESSED BY THE CHILDRENS INTERIOR COLLECTIONS.  THAT IS WHY I HAVE CHOSEN TO PRODUCE 10 WALLPAPERS FOR THE IKEA CHILDREN'S RANGE. FOR BOTH BOYS AND GIRLS COVERING DIFFERENT STYLES AND INTERESTS.

THEMES WILL INCLUDE;

DOMESTIC PETS
ICE CREAM
ADVENTURE
DINOSAURS
INSECTS
FLORAL-GARDENING
MUSICAL INSTRUMENTS
SPORT
HORSES
DINKY CARS
BUTTERFLIES
LEAVES
WIZARDS-MAGIC

THE BEAUTY OF THIS BRIEF IS THAT I DON'T NEED TO GET HEADACHES OVER BEING AN EXPERT ON DOMESTIC PETS AS THE TARGET AUDIENCE DON'T KNOW ANYTHING EITHER.  IT IS SOULLY THE QUALITY OF IMAGE THAT I NEED TO GET RIGHT.  

I FEEL HAPPIER ABOUT THIS BRIEF NOW AS I KNOW I AM PRODUCING SOMETHING THAT FILLS A GAP AND COVERS SOMETHING THAT I DESPERATELY WANT IN MY PORTFOLIO.

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